The Loop Magazine
A digital magazine exploring culture and trends
ROLE
Art Direction & UX/UI
PROJECT TYPE
TOOLS
Figma, Framer
SECTOR
Culture & Lifestyle
The project
The Loop is a digital magazine exploring cultural shifts, emerging trends and new behaviours through an agency perspective. Rather than relying on a fixed visual system, each issue is shaped around its theme, evolving typography, colour, layout and interactions to create a distinct editorial identity.
Edition 1 ✶ New Format
A raw, digital-first issue exploring emerging formats and cultural signals. Pixel typography, acid green accents and fragmented layouts shape an intentionally experimental visual language.
Edition 2 ✶ Run Faster!
An issue exploring the rise of running culture, from Strava communities to the way sport is becoming a space for identity, connection and self-expression.
Edition 3 ✶ Popstalgia
Past and present collide through pop culture and internet trends, exploring the blurred boundaries between childhood and adulthood, nostalgia, identity and self-expression.