AI-driven exploration for an automotive launch
ROLE
Concept / Visual Direction
PROJECT TYPE
TOOLS
Manus, VEO 2, Flora Fauna
INDUSTRY
Automotive
This project explores how AI can support a structured design process, from brief interpretation to final digital execution.
The brief required defining a creative direction for the launch of Maserati Folgore, avoiding stereotypical EV aesthetics (green cues, neon cyberpunk, tech cliché) while preserving timeless elegance.
The workflow combined different AI tools, each used with a specific purpose within the design system.
Power doesn’t announce itself.
“Silent Thunder” is not about showing the car. It is about building anticipation. The power is felt in the atmosphere, in the tension of light, in the delay before revelation. Silence becomes presence. Light becomes structure.
The car appears only when the space allows it.
The visual system and motion logic were developed in parallel through iterative exploration in Flora and sequencing refinement in Veo. Flora was used to calibrate how light interacts with metal surfaces and how much of the car should remain unseen. Veo translated those studies into temporal structure defining when light activates space and when the car is allowed to emerge.
The cinematic logic was consolidated in Figma, where motion principles and visual restraint were translated into interface structure. The final model page does not showcase the car immediately, it builds anticipation before disclosure. The interface behaves like the spotlight: activating space before allowing presence.