Vodafone Open Innovation
Designing a standalone digital experience dedicated to Open Innovation.
ROLE
UX/UI Designer
PROJECT TYPE
TOOLS
Figma
INDUSTRY
Telco
The project
The project transformed Vodafone’s existing Action for 5G experience into a standalone website dedicated to Open Innovation.
The new website introduced its own storytelling, content structure and distinctive visual elements while preserving recognisable Vodafone brand codes, from the bold use of red to a strong human presence in imagery.
Reframing the experience
The new visual language combined established Vodafone codes with distinctive elements created specifically for Open Innovation. Typography, colour, graphic patterns and human-centred imagery shaped a more editorial and recognisable experience, bringing technology closer to people, initiatives and real-world innovation.
A system built to evolve
Reusable templates and modular components created a flexible framework able to support different stories, initiatives and content formats. The CMS evolution also increased the Vodafone team’s autonomy in managing and publishing new content over time.
From design to implementation
The final phase focused on translating the experience into clear specifications for development. Responsive behaviours, component states and interaction rules were reviewed through UX checks and refinement cycles before handoff, helping preserve design quality throughout implementation.